At Encompasssales, we understand the importance of relationships at all levels of the customer organization. We have maintained over two decades of trusting long-lasting customer and retailer relationships within all channels.
Goal: Develop and Maintain Corporate Partnerships
Value: Vendor/Retailer Business Planning, Category Reviews, New Item Introductions, Retailer Specific Shopper Marketing Navigation, Special Event Coordination, Projections/Forecasting, Procurement/Logistics Solutions, order processing, price changes and new item data entry
Goal: Distribution Management
Value: We at Encompasssales have working knowledge of each retailer’s deduction processes. We help to manage all the distributor, pricing strategy, tracking, MCB reconciliations, broker commissions, forecasting, promotional analysis which and impact your bottom line.
Goal: Launch Innovative Emerging Brands
Value: Encompasssales has experience working with brands of many sizes. We are able to help to relaunch brands which might have had issues with a successful launch in the past as well as launch brand just entering the marketplace.
We can help to develop a Go to Market Strategy for a successful retail launch by supporting the vendor with the following:
- Consumer outreach/surveys
- Go to Market Planning
- Pricing analysis for retail
- Promotional analysis for retail
- Social Media and Advertising Agency recommendations
- Broker recommendations
- Promotional and Marketing material development
- Label development, revisions or updates
- Certification applications or updates
Goal: Retail Sales Support
Given the Encompasssales vast network of trusted broker relationships, we can appropriately service all retailer sales channels.
Value :Align regional boutique or national mass brokers with vendors for a “one-stop-shop” approach to sales.
- Manage all broker relationships, commissions, tool kits, sales goals and initiatives.
- Divisional Programs and Opportunities
- Reset services and capabilities
Goal: Data Analytics
At Encompasssales we are able to provide data insights into your business which make sense. Data is only valuable if you understand how to use it. Using the retailer data available, we are able to provide the sales team with insights to help grow and manage your business.
Value:
- Category analysis
- Promotional analysis
- Range Me insights
- Sku Size suggestions
- Trend Analysis
- IRI Unify
- Mulo Data
- Nielsen
- Spins Natural and Conventional Channel Data
- UNFI/KeHE/Whole Foods portal data
Goals: Promotional and Marketing Services
We at Encompasssales develop or aid in the development of all your marketing needs. From planners to sell sheets we have you covered within the how to’s of retail marketing.
Values:
- Promotional Planning
- Marketing Collateral for Retail
- Sell sheets
- Brand Presentations
- One-pager slicks
- POP materials
- press releases
- Retail Promotional Planners
- RoadMap’s
- Club Pack sizes
- Holiday or special packaging
- Maintaining Distributor, Market and Drug promotional calendars